Kevin Beyer, general manager of Farmers, a century old phone company, talks with mechanic Morrie Schacherer (left) and his father, Al, talk at the auto shop they run in Dawson, Minn., where the addition of rural broadband has enabled them to reduce tire inventory now that getting different styles and sizes is only a click away. Farmers laid down 600 miles of fiber cable beginning in 2011 with the help of $9.6 million in stimulus grants and loans