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The question of the day is, even if the country did build internet broadband to every house and holler, would people use it? Or, as a new Pew Internet & American Life report asks, “If you build it, will they log on?”  Report author John Horrigan finds that there is a problem with getting broadband to people who don’t have access today, especially in rural areas. “Providing incentives to build broadband infrastructure directly addresses the availability problem and could be of particular help to Americans living in rural areas, where 24% of dial up users say they cannot get broadband because high speed infrastructure doesn’t reach their home,” Horrigan writes.

But most people (51%) who use dial up or don’t have any connection at all say they don’t want broadband connections. They are too busy or  they just aren’t interested. Another 18% of this group say broadband costs too much or it’s too difficult to use. Simply, two thirds of those who don’t have broadband “do not seem likely targets of efforts to boost the economy through broadband investment,” according to Horrigan.

Still, the report indicates that rural areas are lacking connection. And Horrigan advises that “targeted efforts to address infrastructure gaps and cost barriers could, within a few years, boost broadband adoption by as much as 10 percentage poi