Here a Tweet, There a Tweet
[imgbelt img=rosemontfence530.jpg]Social networking online was once a personal diversion; now, says an Oregon farmer, it’s a business necessity.
Tucking social networking time into one’s day is increasingly popular these days, especially with women. For example, a July 2009 Sysomos report revealed that 53% of Twitter users are female. But Rural Americans of both genders are less likely to use social media than their urban counterparts. In fact, according to the Pew Internet & American Life Project, rural residents comprise only 9% of Twitter regulars.
Why does someone like Heather finds Twitter.com worth her time?
After tinkering with the service a bit, Heather established a special account for the farm in late spring of this year. “I guess I started the farm account to connect with other farmers and learn things,” she notes. “I didn’t really think it would turn into this huge network of people all the way from New York to the same town I live in, to India, Australia,….” Walter writes that initially she wasn’t looking for customers “because at the time we were only selling raw goat milk, which is illegal to advertise so I was cautious about even saying what we were doing.”
Then the farm obtained a few piglets.
More opportunities may be on the horizon for Rosemont Century Farm thanks to Heather’s social networking. Next spring Heather plans to welcome an Italian chef she met on Twitter to the farm. “She is also good friends with local chefs, restaurant owners, cooking school owners, etcetera,” says Heather. “She [contacted] the guy who runs the cooking school and owns a restaurant in Portland to let him know about our artisan pork. We haven’t heard back yet, but still just the sheer fact that someone in Italy knows someone in Portland and took the time to send them our information just boggles the mind.”
“Personally,” she says, “I think that social media is so important to my farm’s success that I have to make time for it.”
Note: Yep. Now you can also follow the Daily Yonder on Twitter.