Creative Recruiting Helps Rural Hospitals Overcome Doctor Shortages


Six years ago, Lost Rivers Medical Center declared bankruptcy and was on the cusp of closing. But against the odds, the new CEO has turned Lost Rivers around. He trimmed budgets, but also invested in new technologies and services. And he focused on recruitment. He targeted older physicians — semiretired empty nesters willing to work part time. He also lured recruits using the area’s best asset: the great outdoors. Read more.