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“right”>Harlan ChurchThis large church off the main square in Harlan, Kentucky, holds weekly recovery meetings attended by hundreds addicted to OxyContin.

The last full week of the year in the stock markets was a dull one, with the Yonder 40 losing one and a quarter points. So instead of recounting a dismal week for the stocks that represent the rural economy, we will today look first at the intersection of rural America, business and presidential politics — particularly the presidential campaign of former New York Mayor Rudy Giuliani.

In the mid 1990s, the Connecticut drug maker Purdue Pharma began marketing a painkiller under the name of OxyContin. The company aimed its sales force at Appalachian doctors. Purdue's plan was to target doctors who were already prescribing large amounts of painkillers. By 1998, Purdue was shipping more Oxycontin to Southern West Virginia and Eastern Kentucky per capita than to any other region of the country.

Oxycontin was easily abused, and soon the coalfields of the Eastern Mountains were awash in addiction. Entire communities were devastated as the OxyContin pills that filled doctors' offices were given out in large numbers to those living in Appalachian communities. FedEx and UPS halted mail orders of any medication in some counties, fearful that drugged out residents would storm delivery trucks looking for medications. One medical specialist said, "This may be the first epidemic — if it is an epidemic — that started in rural areas."

The company promoted OxyContin as being less prone to abuse than other drugs. It wasn't. OxyContin was determined to be the cause of hundreds of deaths and thousands of broken families. Prosecutors (both federal and state) eventually filed suit against Purdue, claiming the company had been misleading in how it promoted the drug.

Purdue hired Rudy Giuliani as part of its defense team in 2002.

The New York Times has a good account of the Republican presidential candidate's relationship with Purdue. It was the first large client signed by Giuliani's company, Giuliani Partners, which he formed after stepping down as New York City mayor. Ultimately, Giuliani was unsuccessful in protecting Purdue. The company agreed to pay fines totaling $650 million to settle a suit brought by the U.S. Attorney for the Western District of Virginia.

But, as the Times story shows, it wasn't for a lack of trying on Giuliani's part. That Giuliani — a former prosecutor and a presidential candidate who promoted his anti crime credentials as mayor — would represent Purdue at all shocked some.

"Dennis Lee, the Virginia state prosecutor for Tazewell County, an area hard hit by OxyContin abuse, said he was stunned several years ago to learn that Mr. Giuliani was working for Purdue," the Times reported. "He had a favorable impression of Mr. Giuliani, he said, and a poor opinion of the company, which he said had played down and dissembled about its drug’s problem. 'I was shocked,' Mr. Lee said, 'that he would basically become a mouthpiece for Purdue.'"

The prosecutor in the OxyContin case initially asked that Purdue officials serve time in jail for misleading users of their drug. Giuliani's one success in this case may have been the decision by prosecutors to drop the call for prison sentences. In July, relatives of those who died abusing OxyContin filled a courtroom in Abingdon, Virginia, arguing that the federal court should reinstate the prison terms. The relatives specifically argued that the prison sentences were dropped because of Giuliani's lobbying.

The Federal judge overseeing the case rejected this argument. “It has been implied that because Mr. Giuliani is a prominent national politician, Purdue may have received a favorable deal from the government solely because of politics,” said the judge, James P. Jones of United States District Court. “I completely reject this claim.”

Yonder 40

Meanwhile, back at the Yonder 40 — 40 publicly traded stocks that represent the rural economy — the year was ending badly. Since July, the index is down by about 5 percent. The Dow Industrials are off about a third of a percent during that same period; the NASDAQ is by nearly three percent; and the S&P 500 is down by about one and a half percent.

Twenty seven of the Yonder 40 stocks lost ground last week, led by Fleetwood Enterprises. Berkshire Hathaway and Bassett Furniture both had the largest gains for the week, rising almost five percent.

(Mid week, the Daily Yonder will give full results for the Yonder 40 for the last two quarters of 2007.)

Here is how the individual stocks in the 40 fared in the week ending December 28, 2007:

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CompaniesTickerPrice December 28Price Change for WeekPercent Change for Week
Alico Inc.ALCO$35.87 $3.08 7.9%
Andersons Inc.ANDE$45.54$0.571.3%
Burlington Northern Santa Fe Corp.BNI$83.30 $0.36 0.4%
Berkshire HathawayBRKB$4,685.00$210.004.7%
Bassett FurnitureBSET$9.10$0.404.6%
Peabody Energy Corp.BTU$61.37$0.981.6%
Cabela's Inc.CAB$14.80$0.523.6%
ConAgra Foods Inc.CAG$23.97 $0.17 0.7%
Cato Corp. Cl ACTR$16.30$0.150.9%
Citizens CommunicationsCZN$12.83$0.050.4%
Deere & Co.DE$92.28$2.452.7%
Dean Foods Co.DF$26.01 $0.54 2.0%
DIRECTV GroupDTV$23.40 $0.96 3.9%
Family Dollar Stores Inc.FDO$18.99 $0.49 2.5%
Fleetwood Enterprises Inc.FLE$5.80 $0.94 13.9%
FairPoint CommunicationsFRP$13.41 $1.05 7.3%
Gaylord Entertainment Co.GET$40.94 $1.17 2.8%
Hormel FoodsHRL$41.26 $0.14 0.3%
International Speedway Corp.ISCA$41.22 $0.51 1.2%
Lee EnterprisesLEE$14.53 $0.76 5.0%
Mohawk Industries Inc.MHK$74.75 $0.51 0.7%
Monsanto Co.MON$111.25 $0.06 0.1%
Mine Safety Appliances Co.MSA$52.01 $2.87 5.2%
Southwest BancorpOKSB$18.31$0.040.2%
Plum Creek Timber REITPCL$46.22 $0.88 1.9%
Penn Virginia Corp.PVA$43.64 $1.05 2.3%
Ralcorp HoldingsRAH$60.20$0.701.2%
Regions Financial Corp.RF$23.59 $0.81 3.3%
Sturm Ruger & Co.RGR$8.43 $0.48 5.4%
Smithfield FoodsSFD$29.09 $0.28 1.0%
Skywest Inc.SKYW$27.00 $0.48 1.7%
Southern Co.SO$39.15 $0.05 0.1%
Stage Stores Inc.SSI$14.65 $0.90 5.8%
Tractor Supply Co.TSCO$35.36 $2.25 6.0%
Tyson FoodsTSN$15.40$0.060.4%
UST Inc.UST$54.70$0.140.3%
Waddell & Reed Financial Inc.WDR$36.71$0.200.5%
Walter IndustriesWLT$36.19 $1.65 4.4%
Wal Mart StoresWMT$48.08 $0.13 0.3%
Cimarex EnergyXEC$41.97 $0.26 0.6%