Rowling ranks 49th on the Forbes list of richest Americans (with $6.4 billion, he ranks fifth in Texas) and has other hotel investments. Some analysts predict Rowling may buy controlling interest in Gaylord, which would transfer ownership of the Opry and the Ryman Auditorium, the soul of country music, to the Texan.
Even after this week's extraordinary jump in price, however, Gaylord's stock is still trading at only half of its value from a year ago.
There was other news this week about companies that depend on rural America for their well-being.
"¢ Energy stocks lost value. Peabody Coal was down almost 17%. Cimarex Energy was off 6%. Penn Virginia was down over 14%. All of these firms had large gains over the last year. There was also some fear that Australia was gearing up to expand coal exports.
"¢ Rural retailers saw increases in their business and their stock price after losses earlier this year. Stage Stores, a discount retailer, reported higher earnings. And as families look to save money, bargain retailer Family Dollar reported a 7.1% rise in fiscal third-quarter net income. Analysts said Family Dollar was benefiting from spending spurred by government rebate checks.
"¢ Fertilizer and seed stocks couldn't go up for ever, and in July they began to sink. The Wall Street Journal reported that seed makers like Monsanto (a Yonder 40 member) and fertilizer makers saw their large gains in the second quarter of '08 wiped out in a matter of days. Monsanto was down 6% this week.
"¢ Continued weakness in the housing markets have dragged down the stock price of Mohawk Industries (the carpet maker) and Bassett Furniture.
"¢ Food and meat producer stocks had been dropping, but in the last week they came back. Tyson Foods (chicken) was up over 11%. Dean Foods (milk) was up 10.5%. Smithfield Foods (meat) rose 15.4% in the last week. Food stocks were back in fashion — especially those with strong brand names — as Americans might be shunning restaurants and cooking more at home.
This is how the entire Yonder 40 fared the week ending July 18, 2008:
| Yonder 40 | Ticker | Price July 18 | Price Change 7/11 to 7/18 | Percent Change 7/11 to 7/18 |
| Alico Inc. | ALCO | $38.14 | $0.87 | 2.3% |
| Andersons Inc. | ANDE | $40.29 | $0.74 | 1.9% |
| Burlington Northern Santa Fe Corp. | BNI | $94.57 | -$0.88 | -0.9% |
| Berkshire Hathaway | BRKB | $3,914.00 | $5.00 | 0.1% |
| Bassett Furniture | BSET | $11.79 | -$0.28 | -2.3% |
| Peabody Energy Corp. | BTU | $64.10 | -$12.75 | -16.6% |
| Cabela's Inc. | CAB | $11.49 | $1.08 | 10.4% |
| ConAgra Foods Inc. | CAG | $20.76 | -$0.20 | -1.0% |
| Cato Corp. Cl A | CTR | $18.45 | $1.21 | 7.0% |
| Citizens Communications | CZN | $11.63 | $0.17 | 1.5% |
| Deere & Co. | DE | $67.33 | $2.34 | 3.6% |
| Dean Foods Co. | DF | $19.88 | $1.89 | 10.5% |
| DIRECTV Group | DTV | $27.08 | $1.61 | 6.3% |
| Family Dollar Stores Inc. | FDO | $23.81 | $1.24 | 5.5% |
| Fleetwood Enterprises Inc. | FLE | $2.36 | $0.08 | 3.5% |
| FairPoint Communications | FRP | $7.31 | -$0.22 | -2.9% |
| Gaylord Entertainment Co. | GET | $28.26 | $6.67 | 30.9% |
| Hormel Foods | HRL | $35.83 | $0.52 | 1.5% |
| International Speedway Corp. | ISCA | $36.95 | $0.49 | 1.3% |
| Lee Enterprises | LEE | $3.49 | $0.12 | 3.6% |
| Mohawk Industries Inc. | MHK | $64.85 | $5.78 | 9.8% |
| Monsanto Co. | MON | $111.84 | -$7.42 | -6.2% |
| Mine Safety Appliances Co. | MSA | $37.80 | $0.89 | 2.4% |
| Southwest Bancorp | OKSB | $11.25 | -$0.24 | -2.1% |
| Plum Creek Timber REIT | PCL | $46.07 | $3.95 | 9.4% |
| Penn Virginia Corp. | PVA | $64.51 | -$10.62 | -14.1% |
| Ralcorp Holdings | RAH | $53.10 | $2.89 | 5.8% |
| Regions Financial Corp. | RF | $10.11 | $1.57 | 18.4% |
| Sturm Ruger & Co. | RGR | $7.02 | $0.68 | 10.7% |
| Smithfield Foods | SFD | $21.32 | $2.85 | 15.4% |
| Skywest Inc. | SKYW | $13.46 | $1.36 | 11.2% |
| Southern Co. | SO | $34.84 | -$1.15 | -3.2% |
| Stage Stores Inc. | SSI | $14.10 | $1.21 | 9.4% |
| Tractor Supply Co. | TSCO | $30.35 | $1.77 | 6.2% |
| Tyson Foods | TSN | $16.36 | $1.67 | 11.4% |
| UST Inc. | UST | $54.07 | -$0.11 | -0.2% |
| Waddell & Reed Financial Inc. | WDR | $32.53 | $1.41 | 4.5% |
| Walter Industries | WLT | $90.09 | $1.36 | 1.5% |
| Wal-Mart Stores | WMT | $57.92 | $1.63 | 2.9% |
| Cimarex Energy | XEC | $59.47 | -$3.81 | -6.0% |