Monday, February 13, 2012
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COOL Labeling Costs Pegged At $2.5 Billion
08/06/2008

Most of that cost (less than the Ag Department estimated earlier) will be shouldered by retailers. They will be required to put stick-on labels identifying where food was produced. U.S. food producers have been pushing for COOL for ages, both as a marketing tool and as a way for consumers to have more control over what food they eat.
The USDA estimates that implementing COOL will cost 7 cent a pound for beef and 4 cents a pound for pork.
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